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Wouldn't say it didn't work because I'm sure there is a good amount of people who feel pissed therefore giving Punk legit heat and come off as a legit douchebag which is rare in today's WWE.
As much as I don't like them using stuff like that for heat and how awkward it felt, I'm sure Jerry approved it and feeds into Punk's douchebag character even more so wouldn't say it didn't have a purpose.