- Due to the MLK holiday, we're just now getting the numbers for the January 16th WWE RAW Supershow. That show did a 3.02 cable rating with 4.29 million viewers.
Here's the segment by segment breakdown:
The opener with the return of Mick Foley with Dolph Ziggler and CM Punk did a 3.23 quarter rating. Primo and Epico vs. Kofi Kingston and Evan Bourne lost 522,000 viewers. Jack Swagger winning the United States Title from Zack Ryder gained 207,000 viewers. The Bella Twins vs. Kelly Kelly and Alicia Fox with Perez Hilton as announcer lost 169,000 viewers and the Over The Top Challenge with Sheamus, Wade Barrett, The Miz and R-Truth gained 526,000 viewers in the 10pm timeslot - a good number for that time.
The angle with John Cena and Jack Swagger plus Brodus Clay dancing and wrestling JTG lost 365,000 viewers. The angle with Daniel Bryan and Big Show lost 372,000 more viewers. The main event with Punk, Bryan and Chris Jericho vs. Mark Henry, David Otunga and Ziggler plus the segment with Punk, Foley and John Laurinaitis gained 817,000 viewers - a strong growth and the high point for the show with a 3.32 overrun.
- As noted before, the January 23rd WWE RAW Supershow did a 3.17 cable rating with 4.61 million viewers. This was the first RAW in a while with no nationally televised sports and the Male skew showed it at 68.1%. Ratings with Male Teens, Males 18-49 and Female Teens were also up.
The opening angle with John Cena, CM Punk and John Laurinaitis did a strong 3.49 quarter rating but Punk and Cena vs. Jack Swagger and Dolph Ziggler lost 528,000 viewers - a bad loss for a segment with top stars like Cena and Punk. The Chris Jericho Highlight Reel segment also lost viewers - 287,000.
Kane vs. Zack Ryder in the Falls Count Anywhere Match gained 601,000 viewers. Jinder Mahal vs. Sheamus lost 490,000 viewers while Heath Slater vs. Brodus Clay gained 35,000 viewers and The Miz vs. R-Truth lost 19,000 viewers. The ending segment with John Laurinaitis and CM Punk gained 761,000 viewers for a 3.54 overrun rating. This is normal growth for the overrun but better than usual for a segment with CM Punk.
With the overrun, Male Teens went from a 2.7 to a 3.0 rating, Males 18-49 went from a 2.8 to 3.4, Female Teens went from a 1.1 to 1.2 and Women 18-49 stayed at a 1.2.
Something seems off about them I find it hard to believe that Cena and Punk would lose viewers in a match, Kane gaining viewers is good though shows he isn't the ratings killer some think he is.
What do you expect when WWE treats their WHOLE audience as if they are between the age of 5 and 13.
No idea why they couldn't take Cena's character and tweaking it to make it work for those other demographics if they went to PG-13 or higher. It's not like kids are going to stop watching since the average age of starting Parents is pretty much mid-teens in the United States. They don't watch their kids and are too busy getting knocked up with their next one to care.
Tweeking Cena's chatacter would be like plugging one leak in the boat when there is 5 leaks still spewing.
The boat needs an entire new bottom.
WWE will have to transition from PG, to TV 14 this year. While 2013 needs to ease in to TV MA. They have lost veiwers B/C they are not growing with the audience they cultivated in 2005. Those 7, 8 and 9, year olds who came in with the rise of Cena, are now 14, 15, and 16.
WCW lost the 14, 15, and 16 year old veiwers to WWE trough out 98, 99, and 00.
WWE is just losing them to no body. Which is dangerous B/C there is no clear path to get them back W/O going TV MA
Final 1/27 Smackdown Rating: Number Drops From Previous Week
This past Friday's edition of WWE Smackdown scored a final cable rating of 2.11, according to Nielsen Media Research.
The 2.11 number is down from the previous week's 2.14 final rating.
WWE Smackdown this past week averaged 3.141 million viewers.