WWE announces extension and expansion of TV rights in Africa

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Chris

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WWE and MultiChoice have announced an extension and expansion of their media rights partnership that includes a new home for WWE Network in the majority of Africa.

As part of the deal, Showmax, one of the major streaming services in the continent, will now be the official home of WWE Network. That includes all WWE pay-per-views and library content.

Additionally, SuperSport will continue to air live episodes of Raw, SmackDown, NXT and their pay-per views as part of a multi-year extension. SuperSports is "the sport broadcasting subsidiary of video entertainment platform MultiChoice."

WWE has engaged in localized content in Africa with SuperSport with a series called JAMBO WWE. The release mentioned that the partnership will see "additional partnership initiatives leveraging WWE IP announced during the term."

It's the latest international media rights deal that WWE has completed in the last year that includes the MENA region with MBC Group, Australia with Foxtel, and Indonesia with Disney.

 

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I'm shocked it wasn't a Disney deal.

But I don't know Disney's presence in Africa.