So... I went and thought, "What would happen if I just left my new company alone and let it run on autopilot for three years.
Turns out, it would become the 5th biggest company in the world, uber-rich, and uber-talented without any major stars.
Even without major stars or even regular stars, the company still put out massive matches and shows on their top-heavy schedule.
The secret to their massive success was the opening of WrestleWorld for their weekly shows and their own schedule, which consisted of:
UPWF Wrestling Round-Up is their dedicated television show produced by IC-TV and NCTV, Canadian and American broadcasters respectively. The show is just under 1 million viewers weekly, making them the clear #4 US company in terms of ratings, and surprisingly #5 overall. USPW, TCW, SWF, and EILL currently do better ratings than UPWF. Canadian Wrestling Alliance doesn't even do as well as UPWF.
On WrestleWorld all of their events are aired frequently, and their shows also peak at 15k in attendance. They have three shows a week, Tuesday, Thursday, and Saturday. Their big event is UPWF Uproar, currently in its 36th edition.
Here's their size currently as well:
So long story short, I think I made a broken company.
It was losing money for its first few months but when WrestleWorld opened up in March 2020, UPWF capitalized and started raking in money en masse, and then with an uber-talented roster, just put up awesome ratings night after night.