whats wrong wit booking a title match on TV
They're generally not as good, title changes are rarer, or they use it to hotshot the title.
When a brand doesn't have a PPV that month, they basically go into a holding pattern. It's boring.
This isn't new. WWE and WCW both had monthly PPV. There's no reason people cant watch one Raw and one SD PPV a month. There was a time that not only did both companies have their own PPV, they each had two primary television shows, Raw, SmackDown, Nitro, Thunder, but they also had Heat, Shotgun, WCW Saturday Night and etc.. wrestling fans will watch it if it's there.