I came in here to post Rock/Austin at X-Seven. The emotional investment in that match was absolutely amazing. A lot of people talk about Austin's heel turn being a mistake, but most of us didn't really know for sure it was a heel turn until the next night on Raw. At the time, I thought it was simply a (very in-character) move to remind us all "Don't Trust Anyone" and that Austin would literally do anything to become WWE Champion.
Also, there was the "in the back of your mind" thought that somehow the WCW purchase might play a role in that match. I don't know that anybody was sure of what might or might not happen. It was just amazing.
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