Former creative team member John Piermarini was interviewed on Wade Keller (PWTorch)'s Interview Friday and gave a very informative response to a caller who asked what so many of us have asked:
When a heel gets over, has a well developed character with quirks and traits that got him over, why can't they leave those traits intact when turning him babyface instead of castrating him?
When a heel gets over, has a well developed character with quirks and traits that got him over, why can't they leave those traits intact when turning him babyface instead of castrating him?
Originally Posted by John Piermarini (PWTorch Livecast; Fri 7th June 2014)
That culture of the cool heel is not understood by anybody at WWE that can make those decisions and I think that people today want to cheer for a babyface, I mean even in that question it's "What if you just took Wade Barret but you didn't make him a heel you just kept him the way he was?" so 'I want to cheer Wade Barret, take away the heel aspect but don't change who he is' - the problem is that the philosophy there: that's not a babyface to Vince McMahon. A babyface is John Cena, a babyface is a guy who walks out and smiles and kisses babies' foreheads and dances - that's a babyface to him.
Until you can change his mind on that philosophy, you're gonna get cool heels in a sense because it's a lot harder to create or book a cool babyface because he has to have those heel tendencies (?) but, I don't want to say it's a lot easier but it's simpler to book a heel. I actually enjoyed writing for heels than I did the babyfaces but it really all just comes down to a philosophy--and here's the thing, look, I was the same as everybody that listens to your show and reads your website that said "the answer is right there, how do they just not get it? I'm not the smartest guy in the world but when I get there I'm gonna tell em this and it's gonna change the industry" but the problem is when you get there you could give your answer but the philosophy is the philosophy.