This year they have 3 matches that all coincidentally appropriate for the Hell In A Cell stipulation.
Maybe Jey vs Roman isn't worthy but it definitely the most over programme in wrestling atm
Bayley and Sasha has been going on for years, so I think it is the most appropriate to fit in with what Hell in a Cell normally stands for .
Although Jey and Roman hasn't had a long build to it, it does have an intense build, I think. So it doesn't bother me that they are doing it.