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You miss the point. MTV is not a redneck hicktown music channel. Which is what the majority are trying to pass off Taylor Swift as just being a draw in the south. When in reality more people buy her records than people who dislike her.
Does that mean she's good? In my opinion I enjoy her music. Maybe you don't. But you're still largely in the minority in the music business. Taylor Swift is huge whether her detractors like it or not.