Speaking of Punk, one person in the company commented that the 6/24 Raw rating was hurt partially due to Punk. It was said as in facetious in the sense we all know it means nothing but people in the company were talking like it did. The idea was that because he was tweeting so much about the Chicago Blackhawks and the Stanley Cup, and went to so many of their games, that it turned wrestling fans who weren’t hockey fans into NHL fans, and with how great the series was, it caught on.
Meltzer
http://bleacherreport.com/articles/1693929-backstage-heat-on-cm-punk-over-tweets