Definitely going to be a draw for the kids. "Hey, I like all these guys except Sheamus, can't wait for the PPV!"
As if they needed to worry about the buyrate for this. You don't have to worry about the buyrate. Look at the ME, you'll get buys.
It's unpredictable-ish for the adults, too. Bryan looks to be the favorite, but we all know #wwelogic could take over and we'll get something stupid.
Or it could set up a turn with the belt, like having Orton turn on Cena and restarting that feud, or Ratings could get the belt and someone can cash in on him, or they can restart Punk/Cena... There's plenty of possibilities. Maybe there's a Lesnar run in. Maybe a Shield run in to attack Christian. Maybe a Sin Cara run in to injure Bob and get him off our TV.
Personally, I don't want Bryan winning this. That's not a slight, he just doesn't need it. If he main events Summerslam, will you believe it? Hell yeah. What bigger compliment is there?
Feels really odd thinking of any of these guys except Punk and Bryan holding the belt. They just don't feel good enough to be the focal point of the show... but guess that doesn't matter since Cena will be the focal point regardless.
Punk has a godly sig.