-- Twitter has announced that WWE will be one of twelve companies enabled with multimedia embedding capabilities as part of a new platform.
A post on Twitter's company blog noted that followers of content partners "can now see content previews, view images, play videos and more." Initial content partners include The New York Times, Der Spiegel, WWE, The San Francisco Chronicle, BuzzFeed, TMZ, MSNBC, The Wall Street Journal, Time, Lifetime, BET, and Dailymotion. The expanded tweets program was launched on twitter.com and mobile.twitter.com today and will be expanded to mobile and tablet apps next week; there is no word on whether Twitter-owned TweetDeck will be upgraded to include this functionality.
Source: PW