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WWE(R) Awards Master Toy License to Mattel
Wednesday February 13, 8:00 am ET
STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment® (“WWEâ€), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world’s leading toy manufacturer, today announced that they have entered into a comprehensive, multi-year licensing agreement, effective as of January 2010, naming Mattel as WWE’s master toy licensee covering all global territories upon the expiration of WWE’s current toy license.
Under the terms of the agreement, Mattel will develop and market products in a wide variety of toy categories such as action figures, accessories and playsets, games and puzzles, activity toys, plush products, vehicles (including R/C), and role play products. The first line of products will be available in 2010.
“The unbeatable combination of Mattel’s product innovation, retail relationships and global distribution along with WWE’s world renowned brand and superstars, global television penetration and live events will result in many years of profitable business for both parties,†said Donna Goldsmith, WWE’s Executive Vice President of Consumer Products.
“We’re thrilled to be partnering with WWE to jointly develop a long-term global brand that brings their superstar talent to kids of all ages in new and innovative formats,†said Tim Kilpin, General Manager/Senior Vice President of Boys/Entertainment, Mattel Brands.
Additional information on World Wrestling Entertainment Inc. (NYSE:WWE - News), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Mattel, Inc., (NYSE:MAT - News)(www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes™, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.
While over at TNA.............................
World Leader in Wrestling Toys JAKKS Pacific(R) SignsTNA for Worldwide Master Toy License JAKKS Announces Succession Plan for its Wrestling Toy Program MALIBU, Calif.--Feb. 13, 2008--The world leader in wrestling toys,JAKKS Pacific Inc. (NASDAQ: JAKK), today announced that it signed anexclusive five year worldwide Master Toy License with TNA (TotalNonstop Action) Entertainment LLC for TNA Wrestling, with a plannedlaunch expected to commence in 2010. JAKKS' new TNA Master Toy License includes all styles of actionfigures, playsets, accessories and role play toys as well ascollectible items based on TNA Wrestling's top talent which includeswrestling megastars Kurt Angle, Booker T, Christian Cage, Samoa Joe,A.J. Styles, Kevin Nash, Team 3D and other wrestlers who have chosento align with the world's fastest growing wrestling league, TNAWrestling. TNA has been increasing in popularity since its inception in 2002."TNA iMPACT" airs every Thursday night from 9:00 - 11:00 PM, ET/PT onSpike TV (available in 96.1 million homes and is a division of MTVNetworks). Through a combination of televised programming, pay-perview and live events, TNA is also available in over 110 countriesaround the globe. For instance, the United Kingdom, historicallyJAKKS' strongest international territory for wrestling toys, is alsoTNA's strongest international territory, with programming having justmoved from Bravo II to the main Bravo channel. "TNA's stellar and growing arsenal of top world famous wrestlers,impressive ratings increases, aggressive live touring event schedule,and mounting exposure worldwide, coupled with JAKKS' expertise as theworld's leading wrestling toy maker, bodes well for this new wrestlingtoy line to create a perfect storm," said JAKKS' Chairman and CEO JackFriedman. "By the time 2010 arrives, TNA should be able to increaseits market share even more significantly, and fans should be even morereceptive to a new and exciting wrestling toy line." "TNA fans have come to expect the very best in professionalwrestling in everything we do, and JAKKS represents the top of theline in pro wrestling action figures," said Dixie Carter, President ofTNA Wrestling. "We could not be more thrilled to have the world'sleading wrestling toymaker join the fastest growing professionalwrestling brand in the world. We believe that JAKKS' strength in thewrestling action figure genre will help continue TNA's reinvention ofpro wrestling." About TNA Wrestling TNA Wrestling delivers a distinct brand of high-risk, athleticentertainment. TNA's roster includes the biggest names in Wrestlingtoday, such as Kurt Angle, Booker T, Kevin Nash and Christian Cage, aswell as the hottest new stars in the business: A.J. Styles, Samoa Joeand the Motor City Machineguns. TNA features the innovative six-sidedring and the high flying X-Division, as well as concept matches suchas "Ultimate X," "King of the Mountain," "Six Sides of Steel," "LethalLockdown" and "Elevation X," considered the most dangerous match inprofessional Wrestling. TNA Entertainment, LLC is a privately heldcompany headquartered in Nashville, TN. For more information, visitwww.tnawrestling.com. About JAKKS Pacific JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company thatdesigns and markets a broad range of toys and consumer products. Theproduct categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, SportsActivity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys,Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories.The products are sold under various brand names including JAKKSPacific(R), Play Along(R), Flying Colors(R), Creative DesignsInternational(TM), Road Champs(R), Child Guidance(R), Pentech(R),Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), ColorWorkshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKSand THQ Inc. participate in a joint venture that has worldwide rightsto publish and market World Wrestling Entertainment video games. Forfurther information, visit www.jakks.com. This press release may contain forward-looking statements (withinthe meaning of the Private Securities Litigation Reform Act of 1995)that are based on current expectations, estimates and projectionsabout JAKKS Pacific's business based partly on assumptions made by itsmanagement. These statements are not guarantees of future performanceand involve risks, uncertainties and assumptions that are difficult topredict. Therefore, actual outcomes and results may differ materiallyfrom what is expressed or forecasted in such statements due tonumerous factors, including, but not limited to, those describedabove, changes in demand for JAKKS' products, product mix, the timingof customer orders and deliveries, the impact of competitive productsand pricing, and difficulties with integrating acquired businesses.The forward-looking statements contained herein speak only as of thedate on which they are made, and JAKKS undertakes no obligation toupdate any of them to reflect events or circumstances after the dateof this release.
Wednesday February 13, 8:00 am ET
STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment® (“WWEâ€), the greatest force in sports entertainment, and Mattel, Inc., the undisputed champion of the toy industry and the world’s leading toy manufacturer, today announced that they have entered into a comprehensive, multi-year licensing agreement, effective as of January 2010, naming Mattel as WWE’s master toy licensee covering all global territories upon the expiration of WWE’s current toy license.
Under the terms of the agreement, Mattel will develop and market products in a wide variety of toy categories such as action figures, accessories and playsets, games and puzzles, activity toys, plush products, vehicles (including R/C), and role play products. The first line of products will be available in 2010.
“The unbeatable combination of Mattel’s product innovation, retail relationships and global distribution along with WWE’s world renowned brand and superstars, global television penetration and live events will result in many years of profitable business for both parties,†said Donna Goldsmith, WWE’s Executive Vice President of Consumer Products.
“We’re thrilled to be partnering with WWE to jointly develop a long-term global brand that brings their superstar talent to kids of all ages in new and innovative formats,†said Tim Kilpin, General Manager/Senior Vice President of Boys/Entertainment, Mattel Brands.
Additional information on World Wrestling Entertainment Inc. (NYSE:WWE - News), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Mattel, Inc., (NYSE:MAT - News)(www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes™, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, and logos are the exclusive property of World Wrestling Entertainment, Inc. ECW is a trademark of WWE Libraries, Inc. All other trademarks, logos and copyrights are the property of their respective owners.
While over at TNA.............................
World Leader in Wrestling Toys JAKKS Pacific(R) SignsTNA for Worldwide Master Toy License JAKKS Announces Succession Plan for its Wrestling Toy Program MALIBU, Calif.--Feb. 13, 2008--The world leader in wrestling toys,JAKKS Pacific Inc. (NASDAQ: JAKK), today announced that it signed anexclusive five year worldwide Master Toy License with TNA (TotalNonstop Action) Entertainment LLC for TNA Wrestling, with a plannedlaunch expected to commence in 2010. JAKKS' new TNA Master Toy License includes all styles of actionfigures, playsets, accessories and role play toys as well ascollectible items based on TNA Wrestling's top talent which includeswrestling megastars Kurt Angle, Booker T, Christian Cage, Samoa Joe,A.J. Styles, Kevin Nash, Team 3D and other wrestlers who have chosento align with the world's fastest growing wrestling league, TNAWrestling. TNA has been increasing in popularity since its inception in 2002."TNA iMPACT" airs every Thursday night from 9:00 - 11:00 PM, ET/PT onSpike TV (available in 96.1 million homes and is a division of MTVNetworks). Through a combination of televised programming, pay-perview and live events, TNA is also available in over 110 countriesaround the globe. For instance, the United Kingdom, historicallyJAKKS' strongest international territory for wrestling toys, is alsoTNA's strongest international territory, with programming having justmoved from Bravo II to the main Bravo channel. "TNA's stellar and growing arsenal of top world famous wrestlers,impressive ratings increases, aggressive live touring event schedule,and mounting exposure worldwide, coupled with JAKKS' expertise as theworld's leading wrestling toy maker, bodes well for this new wrestlingtoy line to create a perfect storm," said JAKKS' Chairman and CEO JackFriedman. "By the time 2010 arrives, TNA should be able to increaseits market share even more significantly, and fans should be even morereceptive to a new and exciting wrestling toy line." "TNA fans have come to expect the very best in professionalwrestling in everything we do, and JAKKS represents the top of theline in pro wrestling action figures," said Dixie Carter, President ofTNA Wrestling. "We could not be more thrilled to have the world'sleading wrestling toymaker join the fastest growing professionalwrestling brand in the world. We believe that JAKKS' strength in thewrestling action figure genre will help continue TNA's reinvention ofpro wrestling." About TNA Wrestling TNA Wrestling delivers a distinct brand of high-risk, athleticentertainment. TNA's roster includes the biggest names in Wrestlingtoday, such as Kurt Angle, Booker T, Kevin Nash and Christian Cage, aswell as the hottest new stars in the business: A.J. Styles, Samoa Joeand the Motor City Machineguns. TNA features the innovative six-sidedring and the high flying X-Division, as well as concept matches suchas "Ultimate X," "King of the Mountain," "Six Sides of Steel," "LethalLockdown" and "Elevation X," considered the most dangerous match inprofessional Wrestling. TNA Entertainment, LLC is a privately heldcompany headquartered in Nashville, TN. For more information, visitwww.tnawrestling.com. About JAKKS Pacific JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company thatdesigns and markets a broad range of toys and consumer products. Theproduct categories include: Action Figures, Art Activity Kits,Stationery, Writing Instruments, Performance Kites, Water Toys, SportsActivity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys,Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories.The products are sold under various brand names including JAKKSPacific(R), Play Along(R), Flying Colors(R), Creative DesignsInternational(TM), Road Champs(R), Child Guidance(R), Pentech(R),Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), ColorWorkshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKSand THQ Inc. participate in a joint venture that has worldwide rightsto publish and market World Wrestling Entertainment video games. Forfurther information, visit www.jakks.com. This press release may contain forward-looking statements (withinthe meaning of the Private Securities Litigation Reform Act of 1995)that are based on current expectations, estimates and projectionsabout JAKKS Pacific's business based partly on assumptions made by itsmanagement. These statements are not guarantees of future performanceand involve risks, uncertainties and assumptions that are difficult topredict. Therefore, actual outcomes and results may differ materiallyfrom what is expressed or forecasted in such statements due tonumerous factors, including, but not limited to, those describedabove, changes in demand for JAKKS' products, product mix, the timingof customer orders and deliveries, the impact of competitive productsand pricing, and difficulties with integrating acquired businesses.The forward-looking statements contained herein speak only as of thedate on which they are made, and JAKKS undertakes no obligation toupdate any of them to reflect events or circumstances after the dateof this release.
