I'm pretty much excited at this show that's in the works as cruiserweight's are entertaining regardless of if it's their own show or not. I understand why you'd want a division however I believe this is an idea to get people slightly interested, build up the title a little bit, test out the wrestlers and bring new wrestlers through that'l fit the division.
Once that's done, they can proceed creating their own division by having the whole cruiserweight division taking over and demanding that they receive the publicity they deserve, bullying say Booker T on SmackDown saying we want a minimum of 15 minutes of TV time otherwise we'll always come back and ruin the show. Booker T complies with their demands, they'll be on SmackDown with their own division and it'll get people interested in them.