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WWE Hell in a Cell 2012, headlined by WWE Champion CM Punk vs. Ryback, drew approximately 200,00 buys. 152,000 buys (76%) were domestic and 48,000 were international (24%).
This year’s show, which had a 5-week buildup following September’s Night of Champions PPV, had a buyrate that was in between the prior two years. HIAC 2011 drew 190,000 buys, while HIAC 2010 did 210,000 buys.
Kinda shits in the face who say CM Punk is not a draw, also a great number for Ryback.