WWE has applied to register trademarks for "Crush Couture" for different kinds of merchandise. The trademarks do not make it clear whether it's for a new character or if they are opening a new product line. WWE also applied to register for "CC", which is most likely related to "Crush Couture", for merchandise use as well as a logo featuring two C's reversed away from each other.
So... What do you think this is for? New character or something different?
I could see it being Sammi Callihan's new name if he does go through with signing. It fits him since Couture can be accredited to clothing and style, and throwing in the name Crush helps connect it to Sammi's anti society/dirty ugly fuck gimmick. Crushing fashion. Will probably just be a clothing line though.
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