WWE and Fanatics announce expanded partnership for merchandise

[Chris]

WWE and Fanatics are strengthening their merchandising partnership.

In a press release that was issued on Tuesday, it was announced that WWE and Fanatics are expanding their comprehensive partnership. It will now include Fanatics assuming operations of WWE's on-site merchandise business at all events globally.

"Under the expanded partnership, Fanatics Commerce, the company’s e-commerce, licensed merchandise and physical retail operations division, will manage the on-site event retail experience for WWE’s annual calendar of 300-plus events, including premium live events such as WrestleMania, Royal Rumble and SummerSlam," the press release said,

"Fanatics will work closely and collaboratively with world-class teams at WWE who previously operated the event retail business in-house for decades to optimize the event shopping experience for its growing global fanbase. This includes curating an enhanced in-venue product offering with more localized merchandise collections, creating innovative event retail stores and experiences, as well as utilizing Fanatics-operated team stores during various live events. Fanatics holds physical retail partnerships with more than 50 professional and college teams across several sports."

WWE and Fanatics started their relationship in March 2022. It's included Fanatics operating a relaunched version of the WWE Shop website.

“Fanatics has been an amazing partner and will immediately bolster WWE’s event retail business,” said Alex Varga, WWE Senior Vice President, Head of Corporate Development. “Expanding our partnership will allow WWE to further expand our offering to fans and grow merchandise revenue in 2023 and beyond.”

“The WWE has built one of the most incredible global events portfolios across sports and entertainment, and we’re honored that they’ve tapped Fanatics to build on our overarching partnership together,” said Molly Adams, Fanatics Commerce Chief Strategic Retail Officer. “Through our expansive global footprint and event retail operations expertise, Fanatics is uniquely positioned to provide an unrivaled event retail experience for WWE’s passionate fans at hundreds of events worldwide.”

The NFL, NBA, MLB, and NHL are among the other sports brands that Fanatics has partnerships with.

https://www.f4wonline.com/news/wwe/wwe-fanatics-announce-expanded-merchandising-partnership

 

[Rosie]

Fanatic's Hats. Respectable.

Most other things: Y I K E S.

 

[Storm Trooper]

It's about time. It makes sense for one company to do all of your merchandise instead of having 2 separate companies do it like they have been.

 

[Deezy]

Stay winning

 

[Wiseman]

Ugh, Fanatics is such pain in the ass when purchasing stuff and shipping. Doing more things within their partnership makes sense though as Fanatics owns Topps and Topps has the licensing rights with the trading cards already.