WMXXVI Buyrate Revealed

[xtremebadass]

NoDQ.com > WWE > WWE Wrestlemania 26 PPV buyrate revealed
Posted by Chris Kaufman on 05/06/2010 at 12:50 PM

As part of its Q1 2010 announcement, in which WWE achieved operating income of $37.3 million and net income of $24.7 million off revenue of $138.7 million, WWE revealed PPV buyrates for Royal Rumble, Elimination Chamber and Wrestlemania 26.

While the Rumble and Chamber events improved over their counterparts last year, Wrestlemania 26 declined from last year's already-disappointing number. According to WWE, the show generated 885,000 buys, down from last year's 960,000 (note that Wrestlemania 25 took place in the second quarter of 2009).

The strong UFC 111 PPV, which aired the night before WM, will likely receive some credit for adversely impacting WWE's buyrate.

Royal Rumble, meanwhile, posted a figure of 462,000, up from last year's 450,000. Elimination Chamber topped 272,000 for No Way Out with 285,000.

In another interesting note, despite WWE's price increase to $44.95, and the increase in buys for Rumble and Chamber, revenue was slightly down compared to last year. The January and February shows garnered $13.6 million in 2009 and $13.4 million in 2010. This can be attributed to a relative increase in international buys, for which WWE does not receive as much revenue.

Click here for WWE's full financial report.

Where is the 50 Million Buys now Michael Cole?

 

[Kaedon]

Eh, the business is still going down. It will get on it's upswing eventually. Wrestlemania did kinda suck this year though...

 

[OrtonMark54]

That's what happens when your main event and most heavily promoted match is a rehash of the previous year and contains two wrestlers who were never really draws even in their prime.

Get ready for HHH, Cena and Orton back in the main event title matches next year. They are far and away the biggest stars in the business today and anyone who disagrees is just biased or delusional.