WWE has arguably not had a successful Latino babyface since Rey started getting injury prone. Eddie died, Chavo was never going to make it big, neither were the Mexicools. Carlito is gone, Epico and Primo will likely never become anything more than a tag team, Hunico is off TV with an injury, Camacho isn't even Latino (he's Tongan), Cara is a big bust and Del Rio's babyface momentum seems to have slowed down and Ricardo doesn't even wrestle on TV.
The Latino market is big for the WWE so I understand them wanting to get a Latino as one of their top faces so as to better sell themselves into the market. But why do they not seem to hit it right when they try to establish someone new?
Could it be that their two latest prospects, Del Rio and Cara, didn't come in with an established US following. These two were big in Mexico but there is no guarantee that all the Latino's in the states watch Mexican TV and would be as into Dos Caras Jr and Mistico as say the Mexican crowd.
Why do you think WWE doesn't seem to hit the ball with Latino faces? And do you see any kind of solution to it?