Where did Jerry "The King" Lawler get the "King" Gimmick from?

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Super Saiyan Goku

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Where did Jerry "The King" Lawler get the "King" Gimmick from? It was not from WWE and That has a King of the Ring back then but he never won it. But before that he was in AWA is that were got the King Gimmick from? Or did he just started with it like wrestler like Undertaker, Sting, Etc:? Was it just put on him or was he title it in AWA from winning something?
 

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In 1974, Lawler began feuding with Jackie Fargo, who had been his trainer and mentor. This led to a match for the NWA Southern Heavyweight Championship. On July 24, 1974, Lawler was booked to win the belt and the title of "King of Wrestling."[2][4]

Wikipedia's explanation