Some stars need to start jobbing a little more because then it makes it a little more unpredictable at least, makes the matches interesting and also it makes the superstar that they're up against as a legitimate underdog.
+ Dolph Ziggler jobs and wins, so you don't know whether the superstar he's facing is going to win, or lose. For example, Dolph vs The Miz, whose going to win? We don't know because it's unpredictable, they can have The Miz win, but on the other hand, they can quite easily have Dolph win. It's unpredictable.
+ Sheamus & Randy Orton vs 3MB, so it makes Sheamus and Randy Orton look completely stale as we know what's going to happen. It's completely predictable
So, if you take the differences between them, it's the predictability. How do you make them unpredictable? By having the superstars they're up against somewhat credible, legitimate contenders and have them possibly defeat the other superstar due to outside interference, DQ or anything in relation to winning regardless if it's a clean victory or not.
Week 1.
+ Sheamus & Randy Orton vs 3MB, while Sheamus and Randy Orton are dominating The Shields theme music plays, but then quickly Heath Slater scrambles for a roll-up on a confused, shocked and anxious Sheamus. It's an up-set victory, but does that harm Sheamus? No, because he blames The Shield for the loss.
Week 2.
+ Sheamus w/ Randy at ringside vs Heath Slater w/ Jinder & Drew at ringside. Do you know what's going to happen? It's a possibility, but it's defiantly going to be more unpredictable due to the fact that Slater pinned him last week and the questions in your mind, are they going to win due to The Shields interference? You can have The Shields theme music hit, but Sheamus brutally beats up Heath Slater to an extent where he gets himself DQ'd. 3MB scatter and celebrate at the ramp, while Sheamus and Randy's attention focuses to 3MB celebrating, Orton and Sheamus get's attacked by The Shield.
If you look at it, you can see that the other competitors are looking like legitimate contenders and have managed to pick-up 2 victories against a credible Sheamus, but then you can have 3MB go against stars such as Tensai and Brodus saying they've defeated Sheamus twice and they can beat them.
Instead of a simple squash match, they can have an unpredictable match as we don't know whose going to win, do we care who wins? Maybe not, but it develops them and makes the faces look less stale as they are also losing matches.