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Because it's fun to hate her (from a crowds perspective). Once you get to that level, you don't even need to try and get heat. Though in my opinion it damages Dolph.
It does leave Dolph abit of the third wheel but at least he's getting heat when he comes out by association. I think he could get a big babyface turn in the future. I don't know why but I see him with the WWE title fighting waves of Vickies chosen contenders.
That might be way in the future, doubt it'll be soon. He doesn't get the heat himself though, they boo her. Some may boo him for being associated with her but that's no way to become a top heel in my opinion.