USA Network Reportedly Upset With WWE RAW Ratings

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Buffy

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USA Network officials are reportedly upset with the recent WWE RAW ratings.

As we've noted, Monday's TLC go-home edition of RAW drew an average of 1.527 million viewers, down 12% from last week's 1.737 million viewers. Monday's show drew a new all-time low in total viewership, a new all-time low in viewership for each hour, and a new all-time low in the key demographic. Furthermore, last week's AEW Dynamite episode drew a 0.45 rating in the key 18-49 demographic, which beat every hour of this week's RAW in that same demo. You can read our full report on this week's RAW numbers at this link.

In an update, WWE officials aren't the only ones who had a big reaction to this week's record-low numbers as there was a similar reaction at the USA Network, according to Alex McCarthy of talkSPORT.

It was noted that USA Network management is furious with the drop in ratings, and they want more dark and violent content.

"USA Network are furious. They want more adult content. Not sexy adult, but dark and violent adult," the source said.

It was also said that WWE officials are hoping that the 2021 Royal Rumble pay-per-view can serve as some kind of a "big reset" for the company.

This new report comes after it was reported earlier this week, via Wrestling Observer Radio, that the low numbers were a wake-up call for WWE. Dave Meltzer noted that everyone he knows in WWE were stunned at the numbers, and that people in WWE "got the message" as well. It was also reported this week, via @Wrestlevotes, that the record low numbers for Monday's RAW were not "sitting well" with WWE higher-ups. People in the company expected some "reactionary decisions" to be made, but no other details were provided.

It will be interesting to see what WWE does to bring the numbers up, and if anything major happens at the TLC pay-per-view on Sunday. It will also be interesting to see if USA officials recommend any kind of major "reset" storylines as they have in the past. It's been expected that WWE Chairman & CEO Vince McMahon will react to the ratings with some sort of significant angle or reboot to WWE's flagship show, as he has done in the past, but that has not been confirmed.

Stay tuned for more.
Source: https://www.wrestlinginc.com/news/2020/12/usa-network-reportedly-upset-with-wwe-raw-ratings-678152/
 

Deezy

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Sounds made up tbh...dark and violent content means less advertisers.
 

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Well I can't imagine them being particularly happy :lol but I doubt it leads to much at the moment
 

Dale

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Heard all this shit before. Only time there seemed to be a visible difference in strategy was when Heyman was running Raw earlier and you could see the different guys he was favouring.
 

Sabretooth

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Lmfao dark and violent. I mean obviously they’d be upset at the low ratings. Why wouldn’t they be? Raw is one of their flagship programs and it’s doing shit. I wouldn’t be mad if they got edgy again. I’ve always hated this PG shit. Fuckin grown ass men beating the shit out of each other and they can’t even curse.

But I have little confidence that anything will be done. I’m sure Vince will implement some changes and then decide like two weeks later that it’s not working and go back.
 

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Raw doing better than any of their og programming.....let just be honest here.

Terrestrial TV is dying.
 

Sabretooth

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Raw doing better than any of their og programming.....let just be honest here.

Terrestrial TV is dying.

I don’t know about the other shows but all time low ratings are bad no matter what.
 

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dark and violent content aka Fiend about to be WWE Champion and be the focus of Raw. :francis
 

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Deezy

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I don’t know about the other shows but all time low ratings are bad no matter what.
Ratings won't improve unless there's a major announcement or a certain someone says they're stepping down.
 

Buffy

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But no Raw Underground? :sodone:
Raw Underground is what kept me watching Raw with Becky and Charlotte gone. Once they got rid of that. I stopped caring on forward.
 
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Buffy

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Well, things got a little bit more darker in the main event of TLC last night.
 

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Murder always worked for GoT and Walking Dead.