UFC reportedly eyeing $1B per year TV deal after 2025

[Chris]

UFC to Seek More Than $1 Billion a Year in Next TV Rights Deal

The Ultimate Fighting Championship is looking to get more than $1 billion a year from its next media-rights deal, according to people with knowledge of the matter, more than double what the current contract holder ESPN pays.

www.bloomberg.com

The Ultimate Fighting Championship is looking to get more than $1 billion a year from its next media-rights deal, according to people with knowledge of the matter, more than double what the current contract holder ESPN pays.

The UFC’s deal with Walt Disney Co.’s ESPN expires at the end of 2025, and the two sides are entering an exclusive negotiating window later this month. The mixed-martial-arts league had already begun informal conversations, said the people, who asked not to be identified discussing private talks.

 

[OMB]

Really? I feel like UFC isn't as popular as it once was at least feels like that to me. I don't think there are big headliner names like there used to be.