Today, Bloomberg reports on some details from the negotiations:
NBC Universal's G4 channel may fetch as much as $600 million in a sale to Ultimate Fighting Championship, according to analysts including David Joyce of Miller Tabak & Co.
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Negotiations are early and a deal may not be reached, said the people, who aren't authorized to speak publicly. Ultimate Fighting Championship's contract with Viacom Inc. (VIA/B)'s Spike TV ends this year, one of the people said. More broadly distributed cable channels with bigger advertising revenue can fetch as much as $20 per subscriber, Joyce said.
When asked about the deal at today's (non-streamed) UFC 131 press conference, Dana White noted that no deal was done, and that the UFC was still talking to "everybody."...
Negotiations are early and a deal may not be reached, said the people, who aren't authorized to speak publicly. Ultimate Fighting Championship's contract with Viacom Inc. (VIA/B)'s Spike TV ends this year, one of the people said. More broadly distributed cable channels with bigger advertising revenue can fetch as much as $20 per subscriber, Joyce said.