Fans soon will be able to watch a handful of UFC events in 3D at select movie theaters.
UFC officials today announced the promotion has partnered with digital theatrical distribution company Cinedigm Digital Cinema to bring the 3D UFC events to 120 theaters across the U.S.
The UFC's next Super Bowl weekend show, which takes place Feb. 4, is the first of four annual events that is part of the agreement.
"By partnering with Cinedigm, we're taking the UFC viewing experience to a whole new level," UFC president Dana White stated. "For the first time ever, fight fans can watch a UFC pay-per-view card in 3D at theatres across the country. We want UFC fans to have the best viewing experience possible, and now they get a chance to experience major UFC pay-per-views in 3D."
No details have been announced for the Super Bowl Saturday show, though White recently said it'll take place in Las Vegas, likely at the Mandalay Bay Events Center.
No fights have been confirmed for the show, but with an infamous post-UFC 136 speech, Chael Sonnen kicked off a campaign to get his rematch with middleweight champion Anderson Silva at the traditionally blockbuster show.
In 2010, the UFC put events in more than 300 nationwide theaters as part of a deal with the NCM Fathom entertainment company. Those events aired in high-definition, but not 3D.
For more information on theater locations and ticketing, go to ufc3d.cinedigm.com.
