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Inside Sting’s retirement plan and the AEW goal that will shape it
AEW president Tony Khan’s goal was to give the 64-year-old wrestling icon Sting the best farewell and retirement match he could.
nypost.com
The AEW president wanted to get a feel for how much the 64-year-old wrestling icon thought he had left after he wrestled at All In in front of 70,000-plus people at Wembley Stadium in London on Aug. 27.
Sting and Darby Allin defeated Christian Cage and Swerve Strickland in a coffin match, but Khan could sense the legend might not want to work long enough to get back there in 2024.
“I wanted to know if Sting believed he could participate next year, and I knew he felt like he might not have another year left in him when we were at Wembley this year but he was still feeling very good and he wants to stay feeling very good through his retirement,” Khan said.
As the date approached for AEW to announce tickets would go on sale for All In last Friday, Khan needed to know if Sting would be a part of it.
Sting wanted to retire earlier.
“He told me as we approached this ticket on sale that he did not believe he could make it another year in wrestling and have the best chance for a happy and healthy retirement,” Khan said. “He’s doing great right now, and he wants to keep it that way. He plans to keep beating people up and keeping himself healthy.”
Khan said the two talked about “every day in the future” to find the date Sting, whose real name is Steve Borden, was comfortable with.
Sting believed he had “a good six months” left when the two spoke in October.
It was eventually decided that Sting’s final match would be on the AEW Revolution pay-per-view on March 3 at the Greensboro Coliseum, where so many of his famed clashes happened during his WCW days.
Flair being involved in Sting’s final run came together recently as AEW was approached by Flair’s “Wooooo Energy” drink company about becoming a sponsor.
Flair’s inclusion didn’t influence how long Sting planned on wrestling for, according to Khan.
It meant a lot to Sting for Flair to be along for the ride because he feels he owns so much of his career to him and is “very loyal” to him.
It brought in a “high-paying sponsorship” to AEW to have the “Nature Boy” promote the brand on their shows.
“We’re not paying Ric Flair; Ric Flair is essentially paying us,” Khan said. “We’re getting paid by Wooooo Energy for all of his appearances, so we’re collecting revenue from them.”