This sounds terrible on so many levels . . .
First of all, I actually like Sheamus. He's a good wrestler, his matches with Bryan and Ziggler are always treats (well, when there not 18 seconds). And sure those two are among the best wrestlers today, but I really wouldn't say they carried Sheamus that much if at all. I'm not entirely bothered by the strong booking either, as he's the World Champion and they're trying to solidify him as a top face. While they may book him too strong, I'd rather that then have a weak looking World Champion. That said, while I like Sheamus, he isn't in my favorites and he only can't catch my interest. He needs to be against somebody I really like to really get me interested in a feud. Del Rio wasn't that, and the Big Show certainly isn't.
Which is number two, Big Show. Besides his excellent feud with Mark Henry, Big Show has done nothing but zap the interest out of everything he's been involved with ever since his ECW Championship reign for me. It's possible this will shock me like the Henry bouts did, and that's not exactly the most likely outcome.
However, those two are even my biggest problem with this match. My biggest comes from the fact that it's taking place in a Cell. It's bad enough when the cell is used to advance a feud, it's downright terrible when it's used as the first match in one. I know they've already ruined what made the match so special, but that doesn't mean I have to be content with it and not advocate a change. Hell, I'd be fine with the PPV if they only held one Cell match, the most important feud going into it (in this case; Punk vs. Cena). Sure, it limits when we'll see it, removes the surprise and will possibly come of contrived but it still wouldn't be overkill of the gimmick. Every year they've had at least one feud I could at least make an argument for it being worthy of being in the Cell, but the rest have zero place being in the match types.
That's enough bitching for now, but yeah this doesn't interest me at all, and even put doubt in my mind whether or not I'll be even getting Hell In A Cell. I'll probably end up getting it just it because Punk/Cena are bound to kill it in the cell.