Right now, Dean Ambrose is the guy WWE officials want to build into a headliner once the angle with The Shield has run its course. At the same time, there are some in the company who think Roman Reigns has the most potential of the three. There's also a feeling that Reigns isn't ready as far as in-ring skills go but Ambrose and Seth Rollins are.
If this is true then it looks like it will follow the formula most of us predicted. Ambrose into the main event early. Rollins in the upper mid card filling out the role as the dependable guy who gets lots of ring time and Reigns with a slow build up. Which would mean all three guys are possible main eventers in the future.
This is a Meltzer report though so it probably means all three are dead in a ditch somewhere.
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