I also marked for Ruby Soho and could see how happy she was, and I'm willing to bet she probably cried her eyes out in the back afterward, knowing how WWE is treating people these days. Didn't agree with the decision to have her win, but after thinking about it: perhaps they're working on setting up Thunder Rosa as a heel with the "You stole MY shot-Jealousy" angle with Ruby to leapfrog into a Britt vs Rosa Revolution match in January where Rosa goes over (which is probably what needs to happen). Or, them bringing in Ruby Soho and having her go straight to the main event and win the title from Britt at Full Gear is a "Statement" to WWE and their talent: "We'll take your "cast offs" and "thrown away toys" and make them champions."