Good for ROH. I did some research on the network, Equipe21 is a free sports channel that's about 3 years old (under its current name at least). It's not super big but it is totally dedicated to sports broadcasts and has an average viewership of 150K, with around 400K for big games/events. The channel is also owned by one of France's biggest newspapers so should they wish to market this they certainly have the means.
So this is kind of like TNA's deal with Challenge in the UK.