Rock and Cena promo barbs garner WWE cereal deal

[Stopspot]

John Cena will be replacing Fred Flintstone on 4 million Fruity Pebbles boxes for a limited-edition promotion.
"We've just been talking with kids. They wanted more variety," said Sharon Pupel, who is a marketing director with Post. "Fred isn't necessarily the … coolest or [most] relevant guy for kids who we are going after."

The promotion follows last year's WWE - Fruity Pebbles tie-in, where Cena was featured on the top of the box of the cereal while Fred Flintstone was in the front. This time, he'll be replacing the iconic cartoon character altogether. Cena may also return to the cereal box in the fall when school is back in session.

WWE Executive Vice President of Sales & Partnership Marketing Andrew Judelson said that the partnership is the result of the company's directive to move to PG, and that other deals are in the works. Judelson stated that they recently signed a deal for a promotion with Colgate-Palmolive's Irish Spring soap.

Well played John and Cena. Making the money.

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[Crayo]

Lol Rock made Cena a ton of money with that insult.

 

[Swift]

I won't be buying Fruity Pebbles anymore. I don't need Cena's face in my kitchen hgod: :eww:

 

[Stopspot]

So who will get the skin cream commercial? I know a certain Irishman with Strawberry yoghurt skin working for the company...

 

[seabs]

Re: RE: Rock and Cena promo barbs garner WWE cereal deal

I won't be buying Fruity Pebbles anymore. I don't need Cena's face in my kitchen hgod: :eww:

You buy them anyway?

 

[Crayo]

Bryan to get a beard-care ad will be sick.

 

[Swift]

You buy them anyway?

Shit's dank.

 

[thaRock]

This just in Punk just got a Johnsons no more tears ad.

 

[Leo C]

Nice way to capitalize on the insult, making some more money.

 

[Dolph'sZiggler]

Took longer than I expected for them to jump on this.

 

[Danielson]

The Rock deserves a % of that money.

 

[Senhor Perfect]

Maybe Rocky will get a Direct TV/Dish Network deal out of the Cena insults.

"Buy satellite TV, it's better than being there in person.....If ya smellllllll...."

 

[Rysenberg]

The Rock deserves a % of that money.

I doubt he even wants money for it tbh, probably nothing to him :boss:

 

[Danielson]

I doubt he even wants money for it tbh, probably nothing to him :boss:

I was being sarcastic because The Rock essentially gave him that role with Post(company that makes all of the pebbles) The Rock is set for life and doesn't need money, well so is Cena but you get my point.

 

[Rysenberg]

I was being sarcastic because The Rock essentially gave him that role with Post(company that makes all of the pebbles) The Rock is set for life and doesn't need money, well so is Cena but you get my point.

Yeah I know, just making the point :woo1: