LKP
Guest
USA Network has talked of wanting Raw to increase to three hours in the fall. The belief is that is guarantees the network one extra hour of very high ratings every week, thus enabling them to maintain their status of being the most watched network on cable television. The thought process being the move is that if Raw starts at 8 p.m. more often, people will get used to tuning into Raw at that time, and it will lead to higher ratings in the second hour in particular.
They also made the suggestion of Steve Austin and Undertaker being regulars on the show, even if they can't wrestle. On the WWE front, they aren't too keen on making Raw a three hour show, every single week. They think this is the last thing they need. Although, if they go through with the move, they'll likely get a rate increase from USA.
I'm not too sure about this whole idea to be honest. Right now, I think the WWE would struggle to be able to fill the three hours with just the Raw brand every monday. But later this year, when there is a possibility this might happen, it could be ok. With a lot of the bigger names like Triple H, HBK and Mr. Kennedy coming back over the course of the next few months, I think they could really make a good go of it.
Opinions?