Quick stupid question

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Roi

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Why do most wrestlers change his name ? (kayfabe wise)
I mean , for example ... Dean Ambrose , Its just a random name , then why dont they keep his real name? (Jonathan Good)
 

Swift

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Because they're only playing a character, much like actors. Also, WWE can't own their real names I don't think.
 

Roi

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Then why people like Cena or RKO kept their names?
 

Leo C

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WWE likes to own the intellectual property for their wrestlers' ring names, and they can't own someone's name, so they use different ring names for them. Plus, there's the obvious cases when someone does a gimmick, and many times in the indies guys use different names because they want a different name to define his character. Dean Ambrose's ring name was Jon Moxley in the indies, the name Jonathan Good would sound sort of weird for a sadistic heel gimmick (unless it's ironic), don't you think?
 

Dat Kid1

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They change the names so WWE can own sort of an ownership of the character, so that if a talent decides to leave they won't be as popular if they go somewhere else because they're using their WWE name.
 

Lockard 23

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Sometimes, a person's real name just doesn't sound like a good name to keep referring to someone by on-screen. It's no different than coming up with a good name for a character in a movie or novel. Dean Ambrose does sound better than Jon Moxley. And as mentioned, it allows them to own the character through intellectual property rights and trademarks, etc. (although they can do that with the specific gimmick anyhow.)