We have no reason to like the guy. WWE just doesn't understand how to book a guy like Sheamus.
Lets quote CM Punk here: If you grew up a New York Yankees fan, then go ahead and like your team, that's fine and dandy. But the rest of the country can't stand the Yankees because it's so damn boring watching them win. They have the best roster year after year, and teams that face them in the playoffs become sentimental favorites because they're the underdogs. They're the ultimate heels.
Sheamus is booked like an unstoppable monster (just like Cena and Orton) and going into the PPV Match with Daniel Bryan, for example, the despicable bastard heel Daniel Bryan felt like the sentimental favorite, because he was the underdog. We wanted an upset. Now, he's squashing quality young talent every week on both Raw and Smackdown (isn't that how they're trying to get Big Show over as a heel?), and it's past the point of being impressive, it's making the fans resent him, destroying the future for no benefit, and really fucking boring.
It's even worse this month. We have no reason to believe Sheamus is losing this match, so why should we throw down 44.95 (lucky UK guys...) to watch the match? They aren't even feuding. Sheamus is in this dumbass feud with Johnny Ace over a silly apology, and Del Rio is just an afterthought.
Here's an idea: Instead of having him squash David Otunga on Raw, why not have Del Rio distract him and let him lose to that jobber David Otunga? Yeah, that's boring because it happens all the time, but then it would feel like an actual feud and give Del Rio a little momentum. (And it would have made Otunga look a lot better.)
0/10, this is fucking stupid.