Netflix ad-supported tier to launch in November

[Marty McFourth]

Netflix Starting From $6.99 a Month - About Netflix

about.netflix.com

We’re excited to launch Basic with Ads — Netflix’s lower priced ad-supported plan — in November.

• Unmissable entertainment at unbeatable value: Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.
• Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
• A plan for every fan: Our current plans and members will not be impacted.Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.

Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences:

• What stays the same: A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
• What’s different: Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on; no ability to download titles.

In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. Starting in November, signing up will be easy — visit Netflix.com, and register with your email, date of birth, and gender to get started.

Basic with Ads also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.

• Ad Format: At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.
• Advertiser Controls: To help advertisers reach the right audience — and ensure our ads are more relevant for consumers — we’ll offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).
• Verification Tools: We have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023.
• Audience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.

Basic with Ads will launch just six months after we first announced the option of a lower priced ads plan. None of this would have been possible without our team’s hard work or Microsoft’s extraordinary partnership. The switch from linear is happening at an ever increasing speed, with streaming now surpassing broadcast and cable in the US. We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan. While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time.

 

[Marty McFourth]

One of the reasons I use streaming services is to not deal with ads, but this is still good for those that want to pay less as Netflix isn't getting any cheaper.

 

[Chris]

It's still only for the 720p plan which is fucking wack. I'd pay less for ads but I still want 2022 HD lmao still not subscribing until the next season of Arcane is released I guess, and then I'll get it for a month to binge that

 

[Marty McFourth]

It's still only for the 720p plan which is fucking wack. I'd pay less for ads but I still want 2022 HD lmao still not subscribing until the next season of Arcane is released I guess, and then I'll get it for a month to binge that

Yeah I noticed that. Not ideal if you're watching on a TV etc. Might be alright if you're on PC I suppose as most browsers only support up to that quality anyways last time I heard. I think Edge does 1080p though.

 

[Marty McFourth]

You're similar to me Chris in that I only subscribe in waves when they actually have stuff I wanna watch on there. I'll be done after October, I mostly subbed for Cabinet of Curiosities coming out soon.

 

[Chris]

720 is fine on my laptop bc it's a small screen but yeah I watch on a big TV most of the time and you can get HD torrents way too easily, most even have proper sound and everything that works with my surround properly. I can't find a single reason to pay for Netflix currently lol

 

[Chris]

You're similar to me Chris in that I only subscribe in waves when they actually have stuff I wanna watch on there. I'll be done after October, I mostly subbed for Cabinet of Curiosities coming out soon.

Yeah usually for a new season of a show and then I check out any documentaries or movies until that month is over too lol

 

[Cwalker]

I like not having ads so keep taking my $16 a month I guess

 

[Chris]

I like not having ads so keep taking my $16 a month I guess

Slide your account info in my DMs

 

[Cwalker]

Slide your account info in my DMs

Cashapp me $8 a month

 

[Chris]

I'll hit you up when the new season of Arcane is out then

 

[Deezy]

Streaming starting to sell out like Cable did.

Feel like I predicted this awhile ago, although I won't look to see if I was and act like I was right like I always do.

 

[Cwalker]

Streaming starting to sell out like Cable did.

Feel like I predicted this awhile ago, although I won't look to see if I was and act like I was right like I always do.

It was inevitable.

Gotten to the point if you have multiple streaming services, you’re probably paying as much as you were for cable

 

[Deezy]

It was inevitable.

Gotten to the point if you have multiple streaming services, you’re probably paying as much as you were for cable

Main reason why I stuck with Cable....did the numbers and it was the same shit.

And Netflix only has like 3 shows that make me get it every once in awhile since Marvel left.

 

[Chris]

Streaming starting to sell out like Cable did.

Feel like I predicted this awhile ago, although I won't look to see if I was and act like I was right like I always do.

Yeah I don't currently have a single streaming service by itself that doesn't give me some other benefit, I think most people did predict it tho tbf lol

But like I have Peacock which also has the WWE Network, Prime Video which also has all the other Amazon Prime benefits, Disney and Hulu bc they have a bundle with ESPN+ (needed for UFC), and I get HBO Max free with my AT&T account.

Literally wtf does Netflix offer me lmao it's more expensive than almost all of those too