Well, they tried, and it succeeded, then Orton went all Triple H on him for something small and silly... People who pay attention say he's a botch machine, but I see a guy that shines whenever he gets the chance. He had some 10+ Minute Matches with Jericho recently on SD that were very good (shocking, I know), and always impresses whenever he's allowed to do more than just a few moves... but his few moves he always does in the 3 minute tag matches are getting really old, really fast. Really want to see him in more long singles matches (lol)
It's a shame that he's been in the exact same spot for the past 6 years if you ignore his mega-push, and when a face is that stagnant for that long people tend to feel pretty apathetic towards the guy. Kofi marks are still happy to see the guy, but just don't really have a reason to care since they've given up hope on him winning the title.