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It seems pretty obvious
1.) he is the biiggest draw and it's not even remotely close (all WWE cares about is the quick buck)
2.) his promo about wanting to be champ, having the Rumble title match announced so far in advance, ect. Obvious foreshadowing
3.) sets up Cena/Rock II but with a title on the line so they can promote that it's bigger and more important
4.) WWE needs the golden boy to make up for losing to Rock at this years Mania
5.) Rock Cena II coupled with Taker vs Lesnar would smash WWE buy rate records IMO
That's all I've for now. But you can book this obvious shit
1.) he is the biiggest draw and it's not even remotely close (all WWE cares about is the quick buck)
2.) his promo about wanting to be champ, having the Rumble title match announced so far in advance, ect. Obvious foreshadowing
3.) sets up Cena/Rock II but with a title on the line so they can promote that it's bigger and more important
4.) WWE needs the golden boy to make up for losing to Rock at this years Mania
5.) Rock Cena II coupled with Taker vs Lesnar would smash WWE buy rate records IMO
That's all I've for now. But you can book this obvious shit