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Anthem's Ed Nordholm talks Fight Network, Impact Wrestling, Invicta FC, targeted market focus and more
Ed Nordholm, chief corporate officer of Anthem Sports and Entertainment, spoke to AA on their strategy of owning content and channels.
awfulannouncing.com
Fight Network, we built that business, it’s very obvious what it is. One of its best performing assets was Impact Wrestling, then known as TNA. They started to get into trouble around 2015-16, we knew that it would be a strong asset. We thought it would be a great opportunity to get involved initially as a minority interest that would give us strategic leverage, security, and global rights to the content as we were expanding outside of Canada. And at some point as Dixie got into deeper trouble and sort of leaned into us heavier and heavier, I put my restructuring hat on again and said ‘Hey, she’s not paying us, we need to take control of this thing properly and put it under our umbrella.’ So starting 2017, I went into Impact as operating president, took over, and started rebuilding that business from the ground up.
There have been some bumps along the way, as there always is with a restructuring. We’ve got some unfortunate headwinds here and there. But I think we’ve done a very great job on that, and it’s been great for me to stand back once we got Scott and his team involved and got that stabilized a bit better. I’m still involved in the Impact Wrestling business, they’re kind of under my portfolio, but they’re no longer day-to-day headaches for me, they’re things that I get the joy I’ve saying ‘I’m involved with that,’ rather than up to my eyeballs every day.