If I was Vince I would call Heyman into my office and talk it all out with him on what to do. He's right, you should keep things simple. Bad guy, then build up the bad guy then the good guy beats him up and also a reason on why he beat him up. I also found how Vince sneezes then silence for the next 20 minutes is stupid. And yes, NBA, NFL, MMA and MLB are all competitors Vince. WWE will be better once Vince dies. I know it won't happen but they need to hire Heyman as creative. He's a genius when it comes to this stuff. Play on the wrestlers strength and hide their weaknesses. Fucking genius. 'Nuff said.