I'm way too lazy to give to much details of the time from now until the Rumble. Also, Ryback has not faced Punk during the time I'm kind of skipping over.
Punk definitely keeps the belt going into the Royal Rumble. Having him lose and win it back before facing The Rock literally does no favors for anybody. And with the build up they've done for Rock/Punk, it makes no sense for him not to be the one entering the Rumble with the belt.
Also during that time, the Triple H/Brock Lesnar feud would start up again, in time for Survivor Series. Which would preferably involve a Team Heyman vs. Team Trips/WWE/some BS name, which would include Punk & Lesnar on Team Heyman & Triple H & Cena on Team Trips, plus give or take three others per team. I'm normally against the WWE Champion not defending on PPVs he competes at but this match has the potential to be amazing and more so than that has the potential to draw huge and have one of the best buyrates of the year.
Anyway, at the Rumble I know one thing for sure, CM Punk beats The Rock. No matter how often I play this scenario in my head, the result is always Punk beating The Rock. It just makes the most sense, and it's best if it's by controversial ways. Cena wins the Rumble in one of the two scenario's I'd book, in the other Ryback wins it.
At the Chamber, regardless of who wins the Rumble I'd book CM Punk vs. Rock vs. Triple H vs. John Cena vs. Brock Lesnar vs. Undertaker. Cena has chosen to cash in his Rumble shot earlier before. Anyway, this will be awesome for buyrates and such for obvious reasons but it'll also be awesome because it has previous build of Punk/Rock, Punk/Cena, Rock/Cena, Triple H/Lesnar, & arguably Triple H/Taker. Now from here you can book towards so many things but the two things that will definitely be established here are Punk will be going into WrestleMania as WWE Champion still & Lesnar vs. Taker will be set up for the Chamber. I know the deal with Taker wrestling, so chances are he'll be attacked pre-match by Lesnar or will only wrestle a few minutes in the Chamber, being dominate until Lesnar whoops his ass and doesn't stop after beating him. I prefer the latter but it doesn't really matter which was is used.
So now, we've got two places to go. In scenario one (Cena's rumble win), we go to book Punk vs. Rock vs. Cena. Let's say Punk eliminates Triple H, & maybe Taker (with help from Lesnar) depending on how you'd chose to book that but Cena and Rock aren't eliminated by him. That way, they can still claim Punk has never truly beat them. Kind of paper thin but it's WWE so it'll work. Cena can win here by getting the fall over Rock I suppose. As much as I hate to say it, that's the most logical booking decision.
The second scenario is Ryback goes after Punk at Mania, whilist Rock moves on to the World Champion, who'd be at the time storngly booked Dolph. Rock/Dolph is the match I most want to see out of the Rock, and I have a lot of reasoning behind it and dream booking but it's the wrong championship so I won't. But Ryback wins the title here. Seeds have been planted months ago at this point, like six months. Ryback should still be really over at that point, and Punk being the top heel of the company, the result of him losing to Ryback could lead to an incredible moment.
One things for sure, it makes sense for Punk to lose at Wrestlemania. One of the longest WWE Championship reigns in the past decade or two, a top heel, losing it at the biggest stage of them all would be ideal. To me, the second scenario is preferably, would do a lot to solidify Ryback and WWE needs to solidify more top guys. Cena winning it again doesn't do much for him, though the victory against The Rock arguably does and the triple threat obviously would garner a bigger buyrate. Though with what I had booked for the previous PPV's, and Lesnar/Taker on the card I don't think they'd have to worry. Also, I don't think any of these are unrealistic of happening, granted I don't know how much Lesnar signed on for but I'd definitely work to sign him up for more.