How come none of the two WWE logos since the change from the WWF in 2002 never have "WWE" in them ?

[jminter2698]

In the past, the WWE logos used were when they were previously known as the World Wrestling Federation (or WWF for short) and all of them had two W's stacked on top of each other with an "F" connected to them on the side. It was blue and gold in the 80's, then in the 90's it was completely gold, then you had the New Generation Logo which had a blue box around the WWF logo. The late 90's is where we get the logo they use now which was introduced during The Attitude Era, you know the white chicken scratch one with the red line under it but it's still the WWF. When the change to the WWE happened in 2002 after the World Wildlife Fund lawsuit, they dropped the "F" part of the logo but the two W's and the logo design stayed the same until 2014. They finally got rid of the chicken scratch logo that was around since the late 90's but kept the same two W's with the red line under it, the W's are just slanted upwards vertically. I get this was done for legal reasons but how come they never bothered to put an "E" in it so that it looks like "WWE" instead of just these bland two W's ?

 

[Nostradamus]

The normal logo is a "W". Turn the logo sideways and it's an "E".

 

[Solid Snake]

Big E. Langston stole it.

 

[Mr. Roman Empire]

Back when they had to change the name, they used to have these commercials that said "get the F out"

So maybe the marketing technique to rebrand themselves may be a reason why?

 

[Jacob Fox]

The normal logo is a "W". Turn the logo sideways and it's an "E".

Yup. Once you see it, you never unsee it.

In fact, if you look at the current logo, you can see that there is a part of the red streak missing that should be seen in the negative space.

Although I am not really sure if WWE has ever addressed this, so much thought goes behind logos that it was unlikely an accident. Some, including me, believe that they protected the negative space E by leaving that out.