Maybe so - but you know the company was eyeing Reigns for dat huge push. Now Ambrose is in place to receive it. And there's nothing wrong with that.
While I like Reigns, not as nearly as much as Ambrose and Rollins, though... Roman is nowhere near the caliber that Ambrose or Rollins are.
Ambrose is a whole lot better than both Reigns and Rollins on the mic, while Rollins is a bit better than Ambrose in the ring and Reigns... Well, he still has the time to develop, but he'll never be better than either Ambrose or Rollins, imo.
I'm so glad Ambrose and Rollins are/will be in the ME scene, too bad that little juanito Cena had to involve and ruin everything.