Not really. From the time they've been given (which is 1 promo slot, a tag-team wrestling match [fuck off long] and then a backstage promo) they've done what they can. So far we've had promo of the year which I think will go completely unmatched throughout, a shit tag-team (but did put Jericho over) which is expected as those matches NEVER help feuds, and a backstage promo which was delivered perfectly and was sold perfectly by Punk.
Problem is as you say - they're treated as the third biggest feud, when in reality (as you can tell from reactions) people care about them a lot more than they do about HHH vs Taker, not Rock vs Cena though which is expected. If they get booked properly they'll steal the show.