EA announces "Gun club"

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During Electronic Arts' press conference, the company revealed Gun Club, a new online portal where users can unlock and receive special access to new features for many of the company's games. This includes early access to betas and demos, new downloadable content, and the latest news from the developers

The current list of games this service will be available for are: Battlefield: Bad CompanyTM 2, Medal of Honor, and a brand new expansion pack for Battlefield: Bad Company 2 taking place in Vietnam, Battlefield Heroes, and Dead Space 2.

"With this program, our games are no longer individual products and include a range of ecosystem in our securities. By the same token, we show the fans that we appreciate their loyalty," said Jeff Karp, senior vice president of marketing at EA.

"The Gun Club offers a platform to cross the public of our games, interact directly with the players and further enhance the experience of our customers."