I was reading Dolph's excellent discussion on 2011 being better than 2012, and a big part of why this year has been so bad really dawned on me:
Virtually every single push has failed, at least in the eyes of the IWC.
The most obvious example is Sheamus, where he wins the title in 18 seconds at Wrestlemania, gets booked like an absolute monster and wins every match clean with a brogue kick twice a week, and it's such a boring, repetitive cycle that the crowd has started tuning the guy out whenever he shows up, and here in the IWC he's like the NWA Ric Flair, with a never-ending title reign as we all cross our fingers hoping "this is the guy, this is the guy who'll set up Ziggler for his cash-in". Oh, and if they think he's a top draw... 2.5
You see Antonio Cesaro, who squashes jobber after jobber and nobody cares because his character makes him uninteresting beyond belief. There's Brodus Clay, who they swerved us and gave him the weird gimmick which gave him instant momentum, but that momentum ran out within a month. And the big one... Wade Barrett, who got us all excited with epic video packages, and after a random, unhyped return, rejected Lil' Wayne theme music, and 2 squash matches later, every single bit of that interest has died away and he's arguably never been more irrelevant. The jobber matches have only worked for one guy, and that's Ryback, who's always able to keep them fresh and entertaining.
Otherwise, you can directly point at jobber matches or constant, uninteresting victories as a prime culprit as to why guys in WWE aren't getting over the way they should be. So, here's my challenge to you guys: Find someone on the roster, and give a good example of how to turn that guy into a solid main eventer. Go.
Virtually every single push has failed, at least in the eyes of the IWC.
The most obvious example is Sheamus, where he wins the title in 18 seconds at Wrestlemania, gets booked like an absolute monster and wins every match clean with a brogue kick twice a week, and it's such a boring, repetitive cycle that the crowd has started tuning the guy out whenever he shows up, and here in the IWC he's like the NWA Ric Flair, with a never-ending title reign as we all cross our fingers hoping "this is the guy, this is the guy who'll set up Ziggler for his cash-in". Oh, and if they think he's a top draw... 2.5
You see Antonio Cesaro, who squashes jobber after jobber and nobody cares because his character makes him uninteresting beyond belief. There's Brodus Clay, who they swerved us and gave him the weird gimmick which gave him instant momentum, but that momentum ran out within a month. And the big one... Wade Barrett, who got us all excited with epic video packages, and after a random, unhyped return, rejected Lil' Wayne theme music, and 2 squash matches later, every single bit of that interest has died away and he's arguably never been more irrelevant. The jobber matches have only worked for one guy, and that's Ryback, who's always able to keep them fresh and entertaining.
Otherwise, you can directly point at jobber matches or constant, uninteresting victories as a prime culprit as to why guys in WWE aren't getting over the way they should be. So, here's my challenge to you guys: Find someone on the roster, and give a good example of how to turn that guy into a solid main eventer. Go.