Talent makes the name, but I believe if it's to bad of a name, it won't work for a wrestler. Plain names haven't really held any wrestlers back, John Cena, Daniel Bryan, Trish Stratus, Chris Benoit and other names. A basic name I believe isn't hard to work with if you have the talent and skill to work with a great character and put in time in the ring. Although if you go with a ridiculous name, I doubt the crowd will take you serious. Especially if you do something wrong once...Shockmaster.