You'd have to be pretty ignorant to disagree with the facts that segments receive more rating's than the actually matches. That fact is more or less all I heard Russo say in the two minutes I listened to. However, any good wrestling show has a fair balance of both, and not just an equal distribution of time but they go hand and hand. As in the matches actually flow with the story, and will impact it something. For example CM Punk & Dolph Ziggler vs. Ryback & John Cena from the November 5th Raw gained 1,084,000 viewers and the Diva's match of that night, Eve & Aksana vs. Layla & Kaitlyn gained 96,000 viewers after a segment which lost 190,000 viewers. And why is that? Their both tag team matches playa! . . . and maybe also because they were both integrated into the story the wrestlers were involved.
Point is, matches can get just as good ratings as [most - logic dictates it's impossible for all] segments, if they are integrated into the storyline in a way that hooks those non-wrestling fans to watch the match. That's essentially how you'll get them to purchase your PPVs. And for those who can't get invested enough to watch the wrestling matches, then those are people who aren't going to provided WWE with anymore money outside of the what they get from USA/Advertisement thanks to ratings and those people aren't worth catering to.
Also, I stopped directing my comments in response to what Russo said quite some time ago and just started writing from other thoughts that spawned from his comments. Wanted to clarify that in case someone thinks I'm trying to say he's wrong. I'm not, he's right. I'm saying it's possible to improve match ratings to equal most segments (the middle-ground ratings ones).