But seriously, you know 99% of the time I blame the build for when a PPV fails. Summerslam was the one show I was wanting to buy (but thanks to the absurd money situation couldn't, thanks @
Danielson for buying this one, they earned their money with most of the build), mostly because of the underdog aspect. A new star that the fans love going after John Cena. Great!
For me, what really killed my enjoyment of the build was when they made Triple H the special guest referee, because that changed the entire feeling of the match from "underdog story" to "dammit someone's just gonna get screwed so what's the point in watching". But I can't just blame that, surely everyone didn't feel that way. There's a bunch of different reasons for a bunch of different people.
Where's the heat for Cena for this? In the buildup, a lot of the Bryan/Triple H stuff was designed to get the internet fans interested, while Cena's part of the storyline was more appealing to the casuals who are more likely to buy the show