CHICAGO – If you were monitoring Twitter on Sunday, news that the UFC website had been rerouted by anti-SOPA hackers didn't get much of a rise out of its president, Dana White.
Not enough to distract him from watching his beloved New England Patriots win a trip to the Super Bowl.
Things haven't changed much since then. As the UFC allots additional resources to fight a repeat occurrence of the cyber-attack, which prompted concerns over the security of financial information of fans who'd purchased items on the UFC's website, White today issued a challenge to those who would hijack the UFC's URL.
"I'm not afraid of you," he said. "So you want to keep hacking our site? Go for it. Watch what happens. You're hurting yourself."
White said UFC.com users needn't be concerned with the theft of credit information.
"That stuff is all safe," he said. "That was their thing, too: 'You don't care about (credit-card information).' Go play games with somebody else. It's all a game. We have a serious system over at our place."
The attack, which re-routed site users to a dummy UFC.com site, affected the high-traffic website for several hours on Sunday before the promotion's Web team was able to restore the regular site. A hacker soon claimed responsibility for the attack on Twitter and boasted of redirecting several high-profile websites.
The group to which the hacker claimed to be affiliated, Anonymous, was credited this past week with bringing down the websites of the Department of Justice and FBI in response to the indictment of seven executives from the popular file-sharing website Megaupload.
Most credited the Web attack on the UFC as a response to an editorial published this past week by its chief legal counsel, Lawrence Epstein, who expressed support for the controversial anti-piracy bills SOPA (Stop Online Piracy Act) and PIPA (Protect IP).
The UFC has aggressively pursued piracy in the courts in recent years and successfully brought down several websites that pirated their content. While White admitted the bill was not the perfect vehicle in the fight to protect his promotion's most valuable product – pay-per-view broadcasts – he said it's the best weapon available at the moment.
"Is SOPA the perfect bill? No, it's not," he said. "The only thing that we're focused on is piracy. Piracy is stealing. If you walk into a store and you steal a gold watch, it's the same as stealing a pay-per-view. I don't care what your twisted, demented idea of stealing is. This kids who grew up on the Internet never had to pay for anything, so they don't think that you should have to."
He also noted the attacks would prompt counteractions that would ultimately undermine the aim of the anti-SOPA movement: to protect free speech on the Internet.
"These guys look like terrorists now," White said. "And a bill that was about to die is about to come back. Now you guys look like terrorists.
"Politicians were terrified of the Internet. Now, you're making them mad. And one thing that everybody has to learn and everybody has to know – everybody's saying, 'You can't beat the Internet.'
"No, you can't beat the [expletive] government. That's who you can't beat. That's a fight you will always lose."
But White invites hackers to try.
"I'm not Ebay," he said. "If my website goes down for two days, alright. The website goes down for two days. We'll fix it. You're not hurting me by taking my website down."
MMAJunkie.com